Pantone swatches and a Pantone Color Bridge fan deck (or some other source that shows accurate CMYK values) are necessary when choosing a color palette for your school, organization, or company.
Recently a client was talking about his school’s new color palette. When he told me that one of the colors, when printed using four-color process, looked too yellow, I asked how he selected the CMYK values.
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Prepping an image file can be as simple as adding contrast or color balancing or, in the case of this girl jumping for balloons, as complex as lengthening a pleated skirt.
This post originally appeared on the InspirED School Marketers website and is one of four in a series.
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Roughly proofing The Coffee Room signage on location eliminated post-production surprises.
Why is the chair in the corner of my office sometimes piled with, among other objects, printed proofs?
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