Moravian Academy

When Moravian Academy, in Bethlehem, PA, needed a new admissions brochure, they had two requests that seemed at odds with one another: Create a small piece with an open feel that still represents the full range of a school with two campuses and students ages 3 to 18. Working with partners Andrea Lehman (copy) and Michael Branscom (some, but not all, photography), we produced a powerful, colorful viewbook with large photos, messages, and quotes—a blend of simplicity and impact.