The Coffee Room

Margaret Kumar and her college-aged daughter felt that Newtown needed a more personal, community-centric place to gather where people could enjoy fine-quality coffee—the kind you can drink black because "it's that good." Their hunch was right. The Coffee Room has been abuzz with activity since the doors opened. Our branding project for this cafe began with exploring logos and a color palette. The resulting imagery and typography has informed everything from our sourcing mugs from a small vendor in New Hampshire to the sign that hangs outside the 100-year-old building. Many thanks to Laura Pedrick for the photography here and on The Coffee Room website.