Georgetown Visitation Preparatory School
This school needed a one-two punch for its enrollment marketing: a “search” piece, which could be given out freely to generate initial interest, and a more in-depth viewbook compelling enough to entice families to visit. Collaborating with Turnaround Marketing Communications, we created a pair of energetic pieces that work together—a double-gatefold brochure and 24-page booklet—while working with the client’s budget and brand guidelines. Like Visitation and its students, the designs are both spirited and sophisticated, traditional but still fresh. Our design elements and content went on to strongly inform Visi's award-winning website.