The Coffee Room

Margaret Kumar and her college-aged daughter felt that Newtown needed a more personal, community-centric place to gather where people could enjoy fine-quality coffee. Our branding project for The Coffee Room began with exploring logos and a color palette. The resulting imagery and typography has informed everything from our sourcing mugs from a small vendor in New Hampshire to the sign that hangs outside the 100-year-old building. Many thanks to Laura Pedrick for the photography.